Last updated: 21 August 2025
This Privacy Policy explains how Mayfair Properties (“we”, “us”, “our”) collects, uses, discloses, and protects personal data when you visit mayfairproperties.ae, interact with our ads (including on LinkedIn), submit forms, or otherwise communicate with us.
Who we are.
Mayfair Properties, Office 901, The Tower Plaza Hotel, Sheikh Zayed Road, Dubai, UAE.
Email: [email protected] | Phone: +971 56 174 6335.
We are a licensed real estate brokerage in Dubai (License No. 947881). Mayfair New Site
1) Data we collect
Contact & lead data: name, email, phone, company, job title, location, property preferences, budget, and any message you provide through our site forms or LinkedIn Lead Gen Forms.
Browsing & device data: pages viewed, URL and referrer, IP address, device/browser details (user agent), and similar technical identifiers collected via cookies and tags (e.g., the LinkedIn Insight Tag). LinkedIn
Marketing & campaign data: whether you saw/clicked one of our ads and actions you took on our site afterwards (e.g., form submissions) to measure conversions and improve ad relevance. LinkedIn Business Solutions
Transaction/relationship data: records necessary to provide brokerage services and meet legal obligations.
If you contact us by phone, email, WhatsApp, or in person, we collect the information you choose to share to respond to your request.
2) How we use personal data
We process personal data to:
respond to enquiries, schedule viewings, and provide real-estate services;
send service messages and requested information (e.g., listings, brochures);
operate our website, analyze performance, and improve user experience;
run and measure advertising/retargeting (including on LinkedIn) and prevent fraud;
comply with laws and enforce our terms.
When we use the LinkedIn Insight Tag, LinkedIn may match site visits to LinkedIn members and report aggregate insights and conversions to us. LinkedIn Business Solutions
3) Legal bases (UAE PDPL and comparable regimes)
Where applicable, we rely on one or more of the following: your consent, performance of a contract (or steps prior to contract), legitimate interests (e.g., secure, effective marketing to professionals), and legal obligations. The UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021) recognizes data subject rights and controller duties. UAE Government PortalUAE Legislation
4) Cookies, LinkedIn Insight Tag & similar tech
Our site uses cookies and similar technologies for functionality, analytics, and advertising. The LinkedIn Insight Tag collects the page URL, referrer, IP address, device/browser characteristics, and timestamps to help us measure ad performance and build remarketing audiences. You can control LinkedIn advertising preferences within your LinkedIn account, and LinkedIn offers opt-out mechanisms. LinkedIn
Your choices: You can manage cookies in your browser settings. If you are a LinkedIn member, you can manage ad settings and opt-outs in your account (see links below).
5) Lead Gen Forms (including LinkedIn)
When you submit a LinkedIn Lead Gen Form, the data you provide is sent to us for the purposes described at the time of submission (e.g., contacting you about a property or service). LinkedIn requires advertisers to provide a privacy policy URL and a clear description of how leads will be used; we adhere to these requirements. LinkedInLeadsBridge
6) Sharing of personal data
We share personal data only as needed with:
Service providers/Processors (hosting, CRM, analytics, marketing, communications);
Advertising/Analytics partners (e.g., LinkedIn) to measure and improve campaigns;
Professional advisors and authorities where required by law or to protect rights;
Developers/owners/partners as needed to respond to your enquiry about a listing.
We do not sell personal data.
7) International transfers
Some recipients may be located outside the UAE. When we transfer personal data internationally, we take appropriate safeguards (e.g., contractual protections) consistent with applicable law.
8) Data retention
Marketing leads: typically kept for up to 24 months from last interaction (or less if you withdraw consent/object).
Client/transaction records: retained as required by applicable laws and regulations.
We delete or anonymize data when no longer needed for the purposes above.
9) Your rights
Subject to applicable law (including the UAE PDPL), you may have the right to access, correct, erase, restrict or object to processing, and to request data portability. You may also withdraw consent at any time (this won’t affect prior lawful processing). To exercise your rights, contact [email protected]. You may have the right to lodge a complaint with the competent authority. UAE Government Portal
10) Security
We implement administrative, technical, and physical safeguards appropriate to the nature of the data to protect against unauthorized access, use, loss, or disclosure.
11) Children’s data
Our services are intended for adults and are not directed to children under 18. We do not knowingly collect personal data from children.
12) Updates to this Policy
We may update this Policy from time to time. The “Last updated” date shows the latest revision. Material changes will be communicated on this page.
13) Contact us
Mayfair Properties
Office 901, The Tower Plaza Hotel, Sheikh Zayed Road, Dubai, UAE
Email: [email protected] | Phone: +971 56 174 6335
